Susan League
Creative copywriter and manager known for creating captivating content, shaping brand narratives, and orchestrating successful marketing initiatives.
... a highly skilled and results-driven Creative Copy Manager/Sr. Copywriter.
... adept at crafting compelling SEO/EEAT content, developing brand narratives, and driving successful marketing initiatives.
... proficient in leading and mentoring teams.
... looking to leverage my expertise in copywriting, content creation and marketing to deliver exceptional results for a dynamic organization.
… gifted with a quick wit and a quirky sense of humor.
... fun to work with!
I am...
I have...
Driven exponential social media growth for ultra-premium cookware company Saladmaster, increasing Facebook views and clicks by 943% (67K in Q1 to 699K in Q2) and Instagram views and reach by over 200% through targeted, high-engagement posts.
Developed multiple email drip campaigns for AMN Healthcare, including a series for Nursing, Allied, Schools, Clinical Fellowship, Locums and Permanent Placement Physicians, Abandoned Applications, and more.
Created multiple series of Facebook, Google, and LinkedIn prospecting and retargeting ads for AMN Healthcare nursing and allied communities, focusing on various disciplines within each.
Collaborated with multiple business partners on a range of assets, including emails, announcements, pop-up ads, and internal comms, reflecting the integration of several nursing sub-brands into the AMN Healthcare banner.
Authored blog articles for companies including StickerYou.com, ACV Auctions, AMN Healthcare, Martha Stewart CBD, and others.
Spearheaded SEO/EEAT content creation for five Signet Dallas websites: Zales.com, Zalesoutlet.com, PeoplesJewellers.com, GordonsJeweler.com and Pagoda.com (now Banter.com)
Conceptualized and executed brand narratives and marketing content for major Signet brands
Authored scripts for audio/radio advertisements, resulting in nearly $8 million in incremental revenue within targeted markets
Contributed to enhanced brand storytelling and customer engagement through internal and external video shoot scripts, including the 'Ask Vera Wang' online series
Collaborated with site managers, designers, and developers to optimize language for special online projects, improving user experience and conversions
Spearheaded critical contributions to multiple large-scale content overhauls and the successful replatforming of five Signet websites (that launched simultaneously!)
Managed content and messaging for SEM initiatives with a digital agency, driving targeted traffic and maximizing ROI
Successfully led and coached a team of five writers, fostering a collaborative and creative work environment and achieving exceptional content quality
... and more.
I excel at...
Creative Copywriting
SEO/EEAT
Brand Storytelling
Website Structure and Content
SKU Content
Concepting
Video/Audio Scriptwriting
AI-Generated Insights
Ghostwriting
Social Media Marketing
Cross-channel Communication
Team Leadership and Mentoring
Collaboration
Project Management
Email Marketing
AI Content Editing
Common sense
Getting things done!
© 2025, Susan League